PENERAPAN DATA MINING MENGGUNAKAN ALGORITMA C4.5 TEHADAP PENGARUH PENJUALAN KOPI PADA PT. JPW INDONESIA

Abstract

Data mining is a series of processes to explore the added value of a data set in the form of knowledge that has not been known manually. The use of data mining techniques is expected to provide knowledge - knowledge that was previously hidden in the data warehouse, so that it becomes valuable information. C4.5 algorithm is a decision tree classification algorithm that is widely used because it has the main advantages of other algorithms. The advantages of the C4.5 algorithm can produce decision trees that are easily interpreted, have an acceptable level of accuracy, are efficient in handling discrete type attributes and can handle discrete and numeric type attributes. The output of the C4.5 algorithm is a decision tree like other classification techniques, a decision tree is a structure that can be used to divide a large data set into smaller sets of records by applying a series of decision rules, with each series of division members of the resulting set become similar to each other. In this case study what is discussed is the effect of coffee sales by processing 106 data from 1087 coffee sales data at PT. JPW Indonesia. Data samples taken will be calculated manually using Microsoft Excel and Rapidminer software. The results of the calculation of the C4.5 algorithm method show that the Quantity and Price attributes greatly affect coffee sales so that sales at PT. JPW Indonesia is still often unstable.