PENERAPAN DATA MINING UNTUK ANALISIS POLA BELANJA KONSUMEN MENGGUNAKAN ALGORITMA APRIORI PADA MALL CPM JAKARTA
Keywords:
apriori algorithm, shopping pattern analysis, data mining
Abstract
Companies engaged in retail such as malls that have a lot of transaction data and sales transactions that are very much. Every purchase transaction made by consumers will be recorded and purchased in one database. Processing data in this study was carried out using a priori algorithm and using the help of the Weka application. The results of data mining in this study are expected to be able to produce new information about spending patterns in a certain period that can be used by the mall manager and store manager to support each related product promotion or organizing an event to increase the number of consumers in a certain period.
References
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gsbipb. (2013). Pengertian dan Konsep Data Mining. Retrieved from https://gsbipb.com/?p=821
INFORMATIKALOGI. (2017). Algoritma Apriori (Association Rule). Retrieved from https://informatikalogi.com/algoritma-apriori-association-rule/
Kusrini, E. T. L. (2009). Algoritma Data Mining. In Data Mining.
Larose, D. T. (2005). Discovering Knowledge in Data: An Introduction to Data Mining. In Discovering Knowledge in Data: An Introduction to Data Mining. https://doi.org/10.1002/0471687545
Muchlisin Riadi. (n.d.). Pengertian, Fungsi, Proses dan Tahapan Data Mining. Retrieved from https://www.kajianpustaka.com/2017/09/data-mining.html
gsbipb. (2013). Pengertian dan Konsep Data Mining. Retrieved from https://gsbipb.com/?p=821
INFORMATIKALOGI. (2017). Algoritma Apriori (Association Rule). Retrieved from https://informatikalogi.com/algoritma-apriori-association-rule/
Kusrini, E. T. L. (2009). Algoritma Data Mining. In Data Mining.
Larose, D. T. (2005). Discovering Knowledge in Data: An Introduction to Data Mining. In Discovering Knowledge in Data: An Introduction to Data Mining. https://doi.org/10.1002/0471687545
Muchlisin Riadi. (n.d.). Pengertian, Fungsi, Proses dan Tahapan Data Mining. Retrieved from https://www.kajianpustaka.com/2017/09/data-mining.html
Published
2019-08-28
How to Cite
Winasis, P. (2019). PENERAPAN DATA MINING UNTUK ANALISIS POLA BELANJA KONSUMEN MENGGUNAKAN ALGORITMA APRIORI PADA MALL CPM JAKARTA. Jurnal Sistem Informasi Dan Informatika (Simika), 2(2), 81-91. https://doi.org/10.47080/simika.v2i2.608
Section
Articles
