Peningkatan Potensi Daerah dan Pemasaran Golok di Desa Kramat Laban Kecamatan Padarincang

  • Arif Budi Sulistyo Universitas Banten Jaya
Keywords: Machete, SWOT Analysis, Community Services, Kramat Laban, Village Potency

Abstract

The purpose of Community Service Programme of “Kuliah Kerja Mahasiswa’ is improving village strength and machete’s marketing in Kramat Laban. The machete’s craftsmen are the object of this community services. By SWOT analysis we could find several problems which is caused by internal weakness and external threat. Method of community services is survey by watching, interview and problem and village potency analysis. The problem such as limited marketing, traditional tools and process, and competition goods with others region. Some proposal and suggestion has been raised and we expect after implemented could result marketing improvement, sale value of machete product, and welfare of craftsmen will be increased and so is Kramat Laban resident.

References

Newton, P & Bristoll, H. (2015). SWOT Analysis Strategy Skills. Tersedia di http://www.free-management-ebooks.com/dldebk-pdf/fme-swotanalysis.pdf, diakses pada 10 Juli 2019.

Panitia KKM. (2019). Buku Panduan Kuliah Kerja Mahasiswa (KKM) TEMATIK Univeritas Banten Jaya. Serang: Tidak Diterbitan.

Wikipedia. Tersedia di https://id.wikipedia.org/wiki/Golok_Ciomas.

Published
2020-04-15
How to Cite
Sulistyo, A. (2020). Peningkatan Potensi Daerah dan Pemasaran Golok di Desa Kramat Laban Kecamatan Padarincang. ABDIKARYA: Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 2(1), 26 - 32. https://doi.org/10.47080/abdikarya.v2i1.1055

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