JARGONITIS AS SEEN ON “AQUA” BOTTLE

  • Hendra Hendra Banten Jaya University
Keywords: Jargonitis, “Aqua” Bottle

Abstract

This research is aimed to describe the jargonitis created by PT Danone as the company producing “Aqua.” Then, the analysis was based on the cohesion and coherences provided on the label of “Aqua.” The jargonitis was created by the company to attract the market target, in this case the teenagers as the largest consumers in the world. In a business world, there are some efforts conducted by a company for the products released can be effective for some people, inthis case, to attract some people. The effective method to conduct the efforts is by marketing. One of the methods done by a mineral water company is by creating jargonitis. Therefore, some people will remember the jargon with the purpose of the company that “someone could not focus if the were dehydrated.” The study used content analysisi method. As the results of the research are the meaning of Jargontitis that it can be divided into three parts; 1) Onomatopoeic based Jargon; 2) Blend and Acronym based Jargon; and 3)Pidgin Based Jargon. Therefore, some teenagers will use the jargons in their activities and indirectly they will remember “Aqua” as the focus maker.

 

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References

REFERENCES
Antia, Bassey Edem. 2000. Terminology and Language Planning: An Alternative Framework pf Practice and Discourse. Philadelpia: John Benjamins Publishing Company.
Akcay, Okan. Marketing to Teenagers: The Influence of Color, Ethnicity and Gender (International Journal of Business and Social Science Vol 3 No.22/ Special Issue- November 2012)
Beaugrande, Robert De. 1981. Introduction to Text Linguistics. UK: Longman House
Baker and Ellece, 1988: 16
Cresswell, John W. 2003. Research Design: Qualitative, Quantitative and Mixed Methods Approach. New Delhi: Sage Publication
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Krippendorf, Klaus. 2004. Content Analysis (An Introduction to Its Methodology). Pennsylvania: University of Pennsylviana.
Larsen, Fridrik. 2014. Branding as a Bridge for Connodities towards a Liberalized Market: A Study in the Electricity Sector. Journal of Economics and Management Volume 15, 2014 (University of Economics in Katowice)
Mahdad, Hynd. 2012. Language Change and Lexical Variationin Youth Language: Tlemcen Speech Community (Magister Thesis of University of Tlemcen.
Malmkjær, Kirsten.1995. The Linguistics Encyclopedia. London and New York: Routledge.
Martinez, Ignacio M. Palacios. 2011. The Language of British Teenagers. A Preliminary Study of its Main Grammatical Features. (Journal of the Spanish Association of Anglo-American Studies. 33.1 (June 2011): 105–126 ISSN 0210-6124) Mahdad, Hynd. 2012. Language Change and Lexical Variationin Youth Language: Tlemcen Speech Community (Magister Thesis of University of Tlemcen.
Malmkjær, Kirsten.1995. The Linguistics Encyclopedia. London and New York: Routledge.
Martinez, Ignacio M. Palacios. 2011. The Language of British Teenagers. A Preliminary Study of its Main Grammatical Features. (Journal of the Spanish Association of Anglo-American Studies. 33.1 (June 2011): 105–126 ISSN 0210-6124)

McCarthy, Andrew Carstairs. 2002. An Introduction to English Morphology: Words and their Structures. Edinburgh: Edinburgh University Press.
Murphy, M. Lynne and Anu Koskela. 2010. Key Terms in Semantics. New York: Continuum

Patoko Ngueviuta and Rashad Yazdanifard. 2014. The Impact of Using Many Jargon Words,while Communicating with the Organization Employees. American Journal of Industrial andBusiness Management, 2014, 4, 567-572 Published Online October 2014 in SciRes. http://www.scirp.org/journal/ajibm and http://dx.doi.org/10.4236/ajibm.2014.410061


Queensland Government. 2013. Teenagers and Crisis. Queensland: Mental Health Alcohol and Other Drugs Directorate, Queensland Health

Schlais, Dennis E. Et al. 2011. Introduction to Business (Third Edition). USA: Association Global View.
Sword, Helen. 2012. Stylish Academic Writing. USA: Hardvard University Press.
Wardaugh, Roland. 2006. An Introduction to Sociolinguistics (fifth Edition). USA: Blackwell Publishing.
www.webopedia.com>TERM>hashing accessed on July 2nd, 2017


REFERENCES
Antia, Bassey Edem. 2000. Terminology and Language Planning: An Alternative Framework pf Practice and Discourse. Philadelpia: John Benjamins Publishing Company.
Akcay, Okan. Marketing to Teenagers: The Influence of Color, Ethnicity and Gender (International Journal of Business and Social Science Vol 3 No.22/ Special Issue- November 2012)
Beaugrande, Robert De. 1981. Introduction to Text Linguistics. UK: Longman House
Baker and Ellece, 1988: 16
Cresswell, John W. 2003. Research Design: Qualitative, Quantitative and Mixed Methods Approach. New Delhi: Sage Publication
Kothari, C.R. 2004. Research Methodology: Methods and Techniques. New Delhi: New Age International Limited Publisher
Krippendorf, Klaus. 2004. Content Analysis (An Introduction to Its Methodology). Pennsylvania: University of Pennsylviana.
Larsen, Fridrik. 2014. Branding as a Bridge for Connodities towards a Liberalized Market: A Study in the Electricity Sector. Journal of Economics and Management Volume 15, 2014 (University of Economics in Katowice)
Mahdad, Hynd. 2012. Language Change and Lexical Variationin Youth Language: Tlemcen Speech Community (Magister Thesis of University of Tlemcen.
Malmkjær, Kirsten.1995. The Linguistics Encyclopedia. London and New York: Routledge.
Martinez, Ignacio M. Palacios. 2011. The Language of British Teenagers. A Preliminary Study of its Main Grammatical Features. (Journal of the Spanish Association of Anglo-American Studies. 33.1 (June 2011): 105–126 ISSN 0210-6124) Mahdad, Hynd. 2012. Language Change and Lexical Variationin Youth Language: Tlemcen Speech Community (Magister Thesis of University of Tlemcen.
Malmkjær, Kirsten.1995. The Linguistics Encyclopedia. London and New York: Routledge.
Martinez, Ignacio M. Palacios. 2011. The Language of British Teenagers. A Preliminary Study of its Main Grammatical Features. (Journal of the Spanish Association of Anglo-American Studies. 33.1 (June 2011): 105–126 ISSN 0210-6124)

McCarthy, Andrew Carstairs. 2002. An Introduction to English Morphology: Words and their Structures. Edinburgh: Edinburgh University Press.
Murphy, M. Lynne and Anu Koskela. 2010. Key Terms in Semantics. New York: Continuum

Patoko Ngueviuta and Rashad Yazdanifard. 2014. The Impact of Using Many Jargon Words,while Communicating with the Organization Employees. American Journal of Industrial andBusiness Management, 2014, 4, 567-572 Published Online October 2014 in SciRes. http://www.scirp.org/journal/ajibm and http://dx.doi.org/10.4236/ajibm.2014.410061


Queensland Government. 2013. Teenagers and Crisis. Queensland: Mental Health Alcohol and Other Drugs Directorate, Queensland Health

Schlais, Dennis E. Et al. 2011. Introduction to Business (Third Edition). USA: Association Global View.
Sword, Helen. 2012. Stylish Academic Writing. USA: Hardvard University Press.
Wardaugh, Roland. 2006. An Introduction to Sociolinguistics (fifth Edition). USA: Blackwell Publishing.
www.webopedia.com>TERM>hashing accessed on July 2nd, 2017







REFERENCES
Antia, Bassey Edem. 2000. Terminology and Language Planning: An Alternative Framework pf Practice and Discourse. Philadelpia: John Benjamins Publishing Company.
Akcay, Okan. Marketing to Teenagers: The Influence of Color, Ethnicity and Gender (International Journal of Business and Social Science Vol 3 No.22/ Special Issue- November 2012)
Beaugrande, Robert De. 1981. Introduction to Text Linguistics. UK: Longman House
Baker and Ellece, 1988: 16
Cresswell, John W. 2003. Research Design: Qualitative, Quantitative and Mixed Methods Approach. New Delhi: Sage Publication
Kothari, C.R. 2004. Research Methodology: Methods and Techniques. New Delhi: New Age International Limited Publisher
Krippendorf, Klaus. 2004. Content Analysis (An Introduction to Its Methodology). Pennsylvania: University of Pennsylviana.
Larsen, Fridrik. 2014. Branding as a Bridge for Connodities towards a Liberalized Market: A Study in the Electricity Sector. Journal of Economics and Management Volume 15, 2014 (University of Economics in Katowice)
Mahdad, Hynd. 2012. Language Change and Lexical Variationin Youth Language: Tlemcen Speech Community (Magister Thesis of University of Tlemcen.
Malmkjær, Kirsten.1995. The Linguistics Encyclopedia. London and New York: Routledge.
Martinez, Ignacio M. Palacios. 2011. The Language of British Teenagers. A Preliminary Study of its Main Grammatical Features. (Journal of the Spanish Association of Anglo-American Studies. 33.1 (June 2011): 105–126 ISSN 0210-6124) Mahdad, Hynd. 2012. Language Change and Lexical Variationin Youth Language: Tlemcen Speech Community (Magister Thesis of University of Tlemcen.
Malmkjær, Kirsten.1995. The Linguistics Encyclopedia. London and New York: Routledge.
Martinez, Ignacio M. Palacios. 2011. The Language of British Teenagers. A Preliminary Study of its Main Grammatical Features. (Journal of the Spanish Association of Anglo-American Studies. 33.1 (June 2011): 105–126 ISSN 0210-6124)

McCarthy, Andrew Carstairs. 2002. An Introduction to English Morphology: Words and their Structures. Edinburgh: Edinburgh University Press.
Murphy, M. Lynne and Anu Koskela. 2010. Key Terms in Semantics. New York: Continuum

Patoko Ngueviuta and Rashad Yazdanifard. 2014. The Impact of Using Many Jargon Words,while Communicating with the Organization Employees. American Journal of Industrial andBusiness Management, 2014, 4, 567-572 Published Online October 2014 in SciRes. http://www.scirp.org/journal/ajibm and http://dx.doi.org/10.4236/ajibm.2014.410061


Queensland Government. 2013. Teenagers and Crisis. Queensland: Mental Health Alcohol and Other Drugs Directorate, Queensland Health

Schlais, Dennis E. Et al. 2011. Introduction to Business (Third Edition). USA: Association Global View.
Sword, Helen. 2012. Stylish Academic Writing. USA: Hardvard University Press.
Wardaugh, Roland. 2006. An Introduction to Sociolinguistics (fifth Edition). USA: Blackwell Publishing.
www.webopedia.com>TERM>hashing accessed on July 2nd, 2017
Published
2018-08-06
How to Cite
Hendra, H. (2018). JARGONITIS AS SEEN ON “AQUA” BOTTLE. Journal of English Language Teaching and Literature, 1(1), 81-100. Retrieved from http://ejournal.lppm-unbaja.ac.id/index.php/jeltl/article/view/116