https://ejournal.lppm-unbaja.ac.id/index.php/jumareta/issue/feed Jurnal Manajemen dan Retail 2025-01-20T07:52:34+00:00 Asih Kurnianingsih asihkurniasih@unbaja.ac.id Open Journal Systems <p>Jurnal Manajemen dan Retail.&nbsp;Jurnal berisi publikasi hasil penelitian, study dibidang manajemen retail di lingkungan universitas Banten Jaya yang terbuka untuk penulis luar juga yang akan mempublikasikan hasil penelitian dan buah pikirnya di dalam sebuah artikel ilmiah.</p> https://ejournal.lppm-unbaja.ac.id/index.php/jumareta/article/view/3836 IMPLEMENTASI SISTEM MANAJEMEN INVENTARIS BERBASIS TEKNOLOGI INFORMASI UNTUK OPTIMALISASI RANTAI PASOK DI INDUSTRI RITEL 2025-01-20T03:45:46+00:00 Lona Noviani lonanoviani@gmail.com Tauffik Qurohman tauffik.qurohman76@gmail.com <p>This study aims to develop and implement an IT-based inventory management system in the retail industry to optimize the supply chain. By utilizing IT, this system is expected to improve stock management efficiency, reduce operational costs, and increase customer satisfaction. The research methodology involves needs analysis, system design, testing, and implementation of an inventory management system in several retail branches. The implementation results show significant improvements in inventory data accuracy, speed of response to market demand, and reduction in storage costs. A case study of one of the retail branches implementing this system shows a 15% decrease in inventory costs and a 20% increase in customer satisfaction in the first six months after implementation. This study concludes that an IT-based inventory management system is effective in optimizing the supply chain in the retail industry and providing added value to customers.</p> 2024-09-30T00:00:00+00:00 ##submission.copyrightStatement## https://ejournal.lppm-unbaja.ac.id/index.php/jumareta/article/view/3829 THE INFLUENCE OF CUSTOMER REVIEWS AND CUSTOMER RATINGS ON ONLINE PURCHASE DECISIONS ON THE SHOPEE MARKETPLACE 2025-01-20T07:13:09+00:00 Iba Gunawan ibgun.baja@gmail.com <p><em>The purpose of this study was to determine the influence of e-commerce shopee on product purchasing decisions for teenage users in Kosambi Village, Drangong Village. The method in this study uses primary data and secondary data. The primary data used is data obtained directly from Kosambi Village by means of observation, interviews, while secondary data is data obtained from literature studies and documentation related to the problems in this study. The population data for this study is 100 teenagers and the sample in this study is 80 respondents. The results of the discussion in this study, a simple linear regression analysis can be produced: The constant value of 29.187 indicates that the consistent value of the purchasing decision variable is 29.187. The coefficient value of 0.417 states that for every 1% increase in the e-commerce value of 0.417, the regression coefficient is positive, so it can be said that the direction of the x variable towards y is positive. the result of the calculation of the R Square value is 0.377 so that it can be stated that the influence between E-Commerce shopee on purchasing decisions is 37.7% while the remaining 62.3% is influenced by other factors not disclosed in this study.</em></p> 2024-09-30T00:00:00+00:00 ##submission.copyrightStatement## https://ejournal.lppm-unbaja.ac.id/index.php/jumareta/article/view/3633 Teknologi Informasi Berbasis XBRL Meningkatkan Pengungkapan Pelaporan Keuangan 2025-01-20T07:39:08+00:00 Sev Rahmiyanti sevrahmiyanti@gmail.com <p><strong><em>ABSTRACT</em></strong></p> <p><em>&nbsp;</em></p> <p><em>For the purpose of public company financial reporting, XBRL technology has seen extensive adoption across a number of nations. Nevertheless, there has been a dearth of literature reviewing the research on XBRL technology's ability to enhance disclosure quality and its level of complexity. The purpose of this work is to use qualitative analysis and a literature study to make conclusions. Quicker data transmission and more efficiency are only two of the several benefits of the XBRL-based reporting system over its predecessors. Better disclosure and more openness are possible thanks to the XBRL reporting system, which is based on sophisticated information technology.</em></p> <p><em>&nbsp;</em></p> <p><em>Keywords:</em> <em>X</em><em>BRL, taxonomy, transparency, disclosing financial&nbsp;reports</em></p> 2024-09-30T00:00:00+00:00 ##submission.copyrightStatement## https://ejournal.lppm-unbaja.ac.id/index.php/jumareta/article/view/3837 THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BUYING INTEREST AT THE ABAYA FASHION SHOP 2025-01-20T07:52:34+00:00 Rizal Zulkarnain rizalzulkarnain@unbaja.ac.id <p><em>Technological conditions continue to develop, new things happen in our daily lives, and things that usually do not exist become available and liked by many people. One of them is the Internet. Currently, small to large businesses are taking advantage of developments in internet-based digital technology. The use of digital marketing that is carried out appropriately, consistently and attractively will have an impact on increasing purchasing interest in the products offered. The aim of this research is to determine the impact of digital marketing on purchase intentions. The methodology used is quantitative, with data obtained from questionnaire surveys and non-probability sampling techniques. Research analysis shows that digital marketing has a positive impact on purchase intentions.</em></p> 2025-01-20T07:51:36+00:00 ##submission.copyrightStatement##